Your content is all about you, not your customer - the surest way to bore someone or to become irrelevant quickly is by not even trying to relate to them.
Self-focus is the problem that keeps many from meeting the needs of their clients. You can't listen to the needs of others, if you are centered on your own greatness. And if you can't listen to their needs, you can't meet their needs. And if you can't meet their needs, you have nothing to offer and you won't succeed.
On Problogger, Darren Rowse says something similar in his article 10 Techniques to Get More Comments on your Blog:
Be humble - I find that readers respond very well to posts that show your own weaknesses, failings and the gaps in your own knowledge rather than those posts where you come across as knowing everything there is to know on a topic. People are attracted to humility and are more likely to respond to it than a post written in a tone of someone who might harshly respond to their comments.
Nobody enjoys talking to a know-it-all. People want to be respected, and they want their own knowledge to be honored. In short, people like to be listened to, and you can't do that if you think you have all the answers.
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